Email Marketing: Benefits and Importance in Today’s World


Many marketers make the common mistake thinking that email marketing is not as effective as social media. On the contrary email marketing is thrice as worth as social media marketing. 

Email marketing is the targeting of potential customers through emails. Email marketing involves sending a promotional email or an ad to a subscriber via his email address. One very common example would be when accessing a website where there is a field to fill with your name and email address for a free update by email. 

Do You Really Need Email Marketing?

If one wants to improve their customers’ experience, email marketing is a must. through the email marketing system one advertiser can certainly do the following; greater engagement, reach and greater click through rate. Email Marketing when used strategically and wisely is very beneficial for your company’s development and success. 


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